La Vergne, Tennessee
March 19, 2018
In an effort to streamline our current Northern California business models, DBI Beverage and Markstein Beverage of Sacramento have agreed to a mutual exchange of brand distribution rights in the Sacramento, Chico, Truckee markets and a part of the Fairfield market. The terms of the transaction have DBI Beverage receiving Markstein Beverage Company of Sacramento’s rights for the Boston Beer Brands, Diageo Brands and the Anderson Valley Brands in exchange for DBI's Ballast Point rights in these targeted markets. This exchange aligns with the overall brand consolidation initiatives of those four Suppliers, and the approach of both DBI Beverage and Markstein Beverage of Sacramento will now be more focused on these Suppliers, whose brands will now touch a broader part of each distributor’s respective footprint. The exchange has been supported by all of our Supplier partners, and the transaction is expected to close on April 9, 2018 based on securing all of the supplier formal approvals.
Until the closing occurs, both distributors shall continue to represent the brands subject to the exchange diligently and with the highest level of professionalism.